Selected Journal of the Excellence Action Plan for China's Science and Technology Journals (Phase II)，Selected Journal of Chinese Applied Core Journals (Extended Edition) / CACJ (Extended)，Indexed in the Chinese Core Journals (Selection) Database

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马斯洛需求层次理论在LNG市场营销中的应用

Issue Number	Issue 05, 2024 [View other articles in this issue]
DOI
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Publish Date
Publication Date	2024.05.15
Manuscript ID
Author	颜江1，梁卫东2
Organization	1.北京燃气绿源达清洁燃料有限公司 2.北京市液化石油气公司

Abstract

根据马斯洛需求层次理论和企业客户满意战略，对国内LNG行业客户不同需求层级进行分析，提出相应市场营销策略，以及相应的市场发展战略建议。

Keywords

马斯洛需求层次；企业客户满意；LNG；市场营销

References

Declaration:

The English version of this article is translated with the assistance of AI.

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